Socialdance.net
Merchant Agreement
Last updated: May 8, 2026
1. Who We Are
1.1 About us
This Merchant Agreement applies to the organiser-facing services made available through socialdance.net and related organiser-branded pages, community pages, custom-domain sites, checkout flows and related platform features.
Social Dance Tech Ltd is a company incorporated in England and Wales with company number 16618392 and registered office at Belmont Suite Paragon Business Park, Chorley New Road, Horwich, Bolton, United Kingdom, BL6 6HG ("Social Dance", "we", "us" or "our").
1.2 Organiser Services
In this Merchant Agreement, "Organiser Services" means the services we make available to organisers through the platform, including:
- ticketing, registration, checkout and related transaction support services;
- organiser account, onboarding and operational services;
- organiser messaging, marketing and promotional tools, where made available;
- organiser-branded websites, event pages and community pages powered by the platform; and
- such other organiser-facing services as we may make available from time to time.
2. Our Merchant Agreement
2.1 Purpose and scope
This Merchant Agreement sets out the terms on which you may use the Organiser Services.
When this Merchant Agreement refers to "Organiser", "you" or "your", it means the person or entity using the Organiser Services.
This Merchant Agreement is in addition to and forms part of the socialdance.net Terms of Service, Privacy Policy, Cookie Policy and any other policies or commercial terms we notify to you from time to time. If there is any inconsistency between this Merchant Agreement and the Terms of Service in relation to organiser payment, refund, fee or merchant matters, this Merchant Agreement shall prevail to the extent of that inconsistency.
By registering as an Organiser or using any Organiser Services, you agree to be bound by this Merchant Agreement.
3. Eligibility for Organiser Services
3.1 Eligibility
To use the Organiser Services, you must:
- have full power and authority to enter into this Merchant Agreement on your own behalf or on behalf of the entity using the Organiser Services;
- comply with our Terms of Service, this Merchant Agreement and all applicable laws;
- provide truthful, accurate and complete information; and
- where required, review and agree to any applicable third-party payment processing terms, including Stripe terms.
We may approve or refuse your registration for the Organiser Services, and may limit, suspend or terminate your access to them, at any time, with or without notice, where we reasonably consider this necessary.
3.2 Additional registration data
After registration, we may require further information about you, your business, your beneficial owners, your events, your bank account or other payout method, your tax status, your website, your identity documents, or other compliance-related information.
You must provide such information promptly and keep it accurate and up to date.
3.3 Verification and disclosure authorisation
You authorise us to verify your registration and compliance information, including through third parties, payment service providers, banks, fraud prevention providers and credit or identity verification agencies where lawful.
You also authorise us to share relevant organiser, event and transaction information with our payment processing partners and other service providers to the extent reasonably necessary to provide the Organiser Services.
3.4 Failure to provide information
You are not entitled to receive any payouts or settlement of any sums through the platform unless and until all required registration, payout and compliance information has been provided and remains accurate and complete.
If you fail to provide required information, or if we reasonably believe any information is inaccurate, incomplete or misleading, we may suspend your account, withhold payouts, restrict your access to the Organiser Services, or terminate this Merchant Agreement.
3.5 Prohibited merchants, events and transactions
You must not use the Organiser Services if you are, or become, a person or entity that is subject to applicable sanctions, prohibited merchant restrictions, payment scheme restrictions, or other legal or regulatory prohibitions relevant to the Organiser Services.
You must not use the Organiser Services for:
- unlawful, fraudulent or misleading activity;
- events, goods or services that breach applicable law;
- prohibited, restricted or high-risk categories under applicable payment processor or card scheme rules;
- pornographic or sexually explicit content or services;
- illegal gambling, betting or raffles where not lawfully permitted;
- unlawful drugs, unlawful weapons or other illegal goods or services;
- transactions unrelated to genuine events, registrations, donations or directly related offerings made through the platform; or
- any event, product, service or activity that we reasonably consider unsafe, inappropriate, high-risk or incompatible with the platform.
If we determine that you are a prohibited merchant, that you are offering a prohibited event, or that you are processing or attempting to process a prohibited transaction, we may immediately limit, suspend or terminate your access to the Organiser Services and withhold or recover funds to the extent permitted by law.
4. Suspension and Termination of Organiser Services
4.1 Suspension and termination
We may limit, suspend, restrict or terminate your access to the Organiser Services, your event listings, your organiser pages, your ability to receive payouts, or your use of any specific feature, at any time, where we reasonably consider it necessary or desirable, including where:
- you become ineligible to use the Organiser Services;
- you breach this Merchant Agreement, the Terms of Service or any applicable policy;
- required fees remain unpaid;
- your payment method fails or is declined;
- our payment processors, acquiring partners or service providers refuse or restrict service in relation to you;
- we are required to do so by law, court order, regulatory direction or payment provider requirement;
- we reasonably suspect fraud, abuse, unlawful conduct, security issues or material reputational risk; or
- your events, transactions or customer complaints create an unacceptable level of refunds, chargebacks, disputes or other risk.
4.2 Effect of termination
If your access to the Organiser Services is terminated:
- your right to use the Organiser Services ends immediately;
- all unpaid fees and amounts due to us become immediately payable;
- we may continue to hold or reserve funds to cover refunds, chargebacks, disputes, customer complaints, unpaid fees, legal claims and other liabilities; and
- we shall have no obligation to continue to provide Organiser Services after termination.
4.3 Survival
Any provision of this Merchant Agreement which by its nature should survive termination shall survive, including provisions relating to fees, refunds, chargebacks, indemnities, collections, liability, governing law and dispute resolution.
5. Payment Processing
5.1 Payment processor partners
To facilitate payments through the platform, we may use third-party payment processors, acquiring partners and related service providers.
You acknowledge that your use of payment-related Organiser Services may be subject to separate third-party terms, including Stripe connected account or services terms, and you agree to comply with them where applicable.
5.2 Seller and merchant of record
The seller and merchant of record for a transaction will be identified at checkout, in the order flow, on the confirmation page, in the confirmation email, or in other relevant purchase documentation.
Where the Organiser is identified as the seller or merchant of record:
- the customer contracts directly with the Organiser;
- the Organiser is responsible for fulfilment, refunds, chargebacks, taxes, payment processor compliance and legal compliance relating to that transaction; and
- we act only as the platform provider and related service provider, unless expressly stated otherwise.
Where Social Dance is identified as the seller or merchant of record:
- the customer contracts with us for that transaction;
- we are responsible for the customer-facing transaction processing aspects of that transaction, subject to this Merchant Agreement and applicable law; and
- the Organiser remains solely responsible for the underlying event, class, content, product or service, including its delivery, operation and lawfulness.
We may determine, on a transaction-by-transaction basis, whether the Organiser or Social Dance is the merchant of record. For example, an Organiser may be the merchant of record for an initial transaction and Social Dance may later be the merchant of record for subsequent transactions with that Organiser. Nothing in this Merchant Agreement obliges us to act as merchant of record for any Organiser, transaction, event or category of sale.
5.3 Payouts
Unless we expressly agree otherwise in writing, you are not entitled to receive payout of transaction proceeds before the relevant event has concluded.
When we are the merchant of record on a transaction, payout for the respective transaction will not be made until 24 hours after the relevant event concludes. Where the Organiser is the merchant of record on the relevant transaction, the Organiser will receive payouts immediately.
All payouts are subject to our rights of deduction, withholding, reserve, set-off and recovery under this Merchant Agreement.
5.4 Incorrect payout information
We and our payment processor partners may rely on the payout and account details you provide.
If any payout method, bank account or payment information you provide is incorrect, incomplete or outdated, you are responsible for all resulting losses, delays, costs and claims, and you must reimburse us on demand for any such amounts.
5.5 Chargebacks and reversals
You are responsible for all chargebacks, reversals, refunds, payment disputes, fraud losses and related costs arising from your events, products, services or other transactions, unless the relevant liability is caused solely by our breach of this Merchant Agreement or our willful misconduct.
Where we manage or respond to a chargeback, dispute or reversal relating to your transactions, we may do so in our discretion, and you shall promptly provide such cooperation and evidence as we reasonably request.
You must not encourage or permit customers to file chargebacks instead of seeking resolution through the platform or your published refund policy.
5.6 Payment scheme rules
You must comply with all applicable card scheme, payment processor and alternative payment method rules relevant to your use of the Organiser Services.
We may update this Merchant Agreement or impose operational requirements to reflect such rules and any changes to them.
6. Marketing Services
6.1 General
We may make available marketing, promotional and messaging tools as part of the Organiser Services.
These services may include organiser email tools, customer messaging, campaign tools, social sharing tools, audience tools and similar features, where available.
6.2 Messaging and marketing compliance
If you use any organiser messaging or marketing tools, you agree that:
- you have the right and lawful basis to contact the recipients concerned;
- your use of the tools complies with all applicable laws relating to privacy, electronic marketing, spam and consumer protection;
- you will only use such tools in connection with your own genuine events, services or related offerings made through the platform;
- you will not use misleading headers, deceptive subject lines or unlawful marketing content;
- you will honour opt-outs and unsubscribe requests promptly; and
- you will provide a functioning unsubscribe mechanism where required by law.
6.3 Third-party platforms and integrations
Where marketing services or promotional tools interact with third-party platforms, networks or accounts, you are solely responsible for complying with the relevant third-party terms, platform rules and advertising policies.
We are not responsible for any refusal, rejection, suspension or restriction imposed by a third-party platform.
6.4 No guarantee of results
We do not guarantee the performance of any marketing or promotional service, including any number of views, impressions, clicks, conversions, sales, registrations or attendees.
7. Fees, Deductions and Reserves
7.1 Fees
You must pay all applicable fees for the Organiser Services, including:
- subscription fees;
- per-ticket, per-registration, per-order or transaction fees;
- payment processing fees, where applicable;
- marketing service charges, where applicable; and
- any other fees, charges or commercial amounts notified to you on the pricing page, during onboarding, in product settings, in checkout configuration, or otherwise by us.
Where the platform allows certain customer-facing transaction fees to be shown as a separate line item at checkout, this does not reduce your responsibility for the applicable fees under this Merchant Agreement.
7.2 Deductions and set-off
We may deduct from sums otherwise payable to you any amounts you owe to us or that we reasonably require in connection with:
- refunds, reversals or chargebacks;
- fraud, suspected fraud or abuse;
- customer complaints or disputes;
- breach of this Merchant Agreement or any other agreement with us;
- fines, penalties, processor action or compliance risk;
- legal or regulatory requirements;
- protection of us, customers, payment providers or the integrity of the platform; or
- any other sums due from you to us.
Our set-off rights may be exercised against payouts relating to the same event or different events, and against current or future sums otherwise due to you.
7.3 Reserves
We may withhold or reserve all or part of transaction proceeds where reasonably necessary in light of refund risk, chargeback risk, fraud risk, customer complaints, legal exposure, event profile, payment processor requirements or any other material risk relevant to your use of the Organiser Services.
We may continue to hold reserves after an event has concluded and after your account is terminated for so long as reasonably necessary to cover actual or reasonably anticipated liabilities.
7.4 Overdue sums
Any overdue sum you owe to us under this Merchant Agreement shall accrue interest from the due date until payment in full at the lesser of:
- 1% per month, compounded monthly; or
- the maximum rate permitted by law.
8. Refunds
8.1 Refund policy
You must maintain and publish a clear refund policy for each event, product or service offered through the Organiser Services.
Your refund policy must comply with applicable law and any refund policy requirements we notify to you from time to time.
8.2 Responsibility for refunds
Where the Organiser is the merchant of record, the Organiser is legally responsible for refunds, cancellations, postponements, material changes, chargebacks and related customer remedies.
Where we are the merchant of record, we will generally deal with refunds and customer remedies in line with:
- your published refund policy;
- applicable law; and
- our fraud, abuse and risk controls.
8.3 Refunds after payout
If we are the merchant of record on a transaction and a customer is refunded after we have already released the relevant funds to you, you must repay that amount to us within 7 days of our request.
We may recover or claw back that amount by:
- deducting it from any Stripe balance or other payment balance connected to your use of the platform, to the extent permitted;
- deducting it from future sales, payouts or other sums otherwise due to you;
- issuing an invoice to you; or
- taking legal action to recover the amount.
8.4 Event cancellations, postponements and material changes
Where an event is cancelled, postponed or materially changed, the applicable seller or merchant of record will determine the remedy to be offered, subject always to applicable law and any mandatory consumer rights.
8.5 Our right to issue refunds
Where reasonably necessary to comply with law, protect customers, manage fraud or risk, or enforce platform policies, we may issue or facilitate refunds, credits, reversals or other customer remedies in relation to your events or transactions. You remain responsible for reimbursing us for such amounts to the extent they relate to your events, services, products or conduct.
8.6 Donations
Donations are generally non-refundable unless required by law or expressly stated otherwise at the point of transaction.
9. Taxes
You are solely responsible for determining, collecting, reporting and remitting all taxes, levies, duties and similar charges arising from your events, sales and use of the Organiser Services, except for taxes on our own income.
You must provide any tax information we reasonably request and ensure it is accurate and complete.
Where we are required by law to collect, report, remit or withhold taxes in connection with your use of the Organiser Services or your transactions, we may do so and may deduct or recover the relevant amount from sums otherwise payable to you.
If any tax authority requires us to pay taxes, penalties, interest or related costs attributable to your events, transactions or tax information, you must promptly reimburse us on demand, except to the extent caused solely by our own error.
10. Warranty Disclaimers
To the fullest extent permitted by law, the Organiser Services are provided “as is” and “as available”, without warranty of any kind.
We expressly disclaim all implied warranties and conditions, including merchantability, fitness for a particular purpose, non-infringement, quiet enjoyment and any warranties arising from course of dealing or usage of trade.
We do not warrant that the Organiser Services will be uninterrupted, secure, error-free, suitable for your purposes, or successful in marketing or promoting you or your events.
We are not responsible for the acts or omissions of any third parties, including payment processors, card schemes, acquirers, hosting providers, advertising platforms or other service providers used in connection with the Organiser Services.
11. Indemnification and Limitation of Liability
11.1 Indemnity
You shall indemnify and keep indemnified Social Dance Tech Ltd, its group companies and their respective officers, employees, contractors and agents against all losses, liabilities, damages, costs, claims, demands, actions and expenses (including reasonable legal fees) arising out of or in connection with:
- your breach of this Merchant Agreement, the Terms of Service or applicable law;
- your events, products, services, content or conduct;
- your refunds, chargebacks, customer disputes or complaints;
- your marketing activities, including unlawful electronic marketing;
- your infringement of any third-party rights;
- injury, death, property damage or other loss arising from your events or services; or
- any tax, regulatory or compliance liability arising from your use of the Organiser Services.
11.2 Limitation of liability
Nothing in this Merchant Agreement excludes or limits liability for:
- death or personal injury caused by negligence;
- fraud or fraudulent misrepresentation; or
- any liability that cannot lawfully be excluded or limited.
Subject to the above, we shall not be liable for any indirect, incidental, special, consequential or punitive loss, or any loss of profit, revenue, goodwill, business, data, anticipated savings or opportunity.
Subject to the above, our total aggregate liability under or in connection with this Merchant Agreement shall not exceed the total fees paid or payable by you to us under this Merchant Agreement in the 12 months preceding the circumstances giving rise to the claim.
12. Representations and Warranties
You represent and warrant that:
- you are duly organised, validly existing and in good standing, where applicable;
- you have all necessary power and authority to enter into and perform this Merchant Agreement;
- entering into and performing this Merchant Agreement will not cause you to breach any law, regulation, court order or binding agreement;
- all information you provide to us is accurate, complete and not misleading;
- you have all necessary rights, licences, permissions and consents to use the content, branding, data and materials you provide through the Organiser Services; and
- your use of the Organiser Services and your events, products and services will comply with applicable law.
13. Non-Exclusive Remedies and Collections
Our rights and remedies under this Merchant Agreement are cumulative and non-exclusive.
If you owe us any amount under this Merchant Agreement, we may, to the extent permitted by law:
- withhold or set off sums otherwise payable to you;
- invoice you for the relevant amount;
- charge interest on overdue amounts;
- pursue collection and recovery action; and
- take legal proceedings.
You must reimburse us on demand for all reasonable out-of-pocket costs incurred in recovering overdue sums, including legal fees and enforcement costs.
14. Miscellaneous
14.1 Entire agreement
This Merchant Agreement, together with the Terms of Service, Privacy Policy, Cookie Policy and any other policies or commercial terms expressly incorporated into it, constitutes the entire agreement between you and us in relation to the Organiser Services, save where a separate written agreement signed by both parties applies.
14.2 Force majeure
We shall not be liable for any delay or failure to perform caused by circumstances beyond our reasonable control, including acts of God, war, terrorism, civil disorder, industrial action, failure of telecommunications or internet services, payment network outages, epidemics, pandemics, natural disasters or failures of third-party infrastructure.
14.3 Assignment
You may not assign, transfer or subcontract your rights or obligations under this Merchant Agreement without our prior written consent.
We may assign, transfer or subcontract our rights or obligations under this Merchant Agreement.
14.4 No partnership or agency
Nothing in this Merchant Agreement creates any partnership, joint venture, employment relationship or general agency between you and us.
Where we act as your limited payments agent for specific payment processing functions, that agency is limited strictly to those functions and does not create any broader agency relationship.
14.5 Severance
If any provision of this Merchant Agreement is found invalid or unenforceable, the remaining provisions shall remain in full force and effect.
14.6 No waiver
No failure or delay by us in exercising any right or remedy shall operate as a waiver of that right or remedy.
14.7 Third party rights
A person who is not a party to this Merchant Agreement shall have no right to enforce any term of it, except where expressly provided.
15. Governing Law and Jurisdiction
This Merchant Agreement and any non-contractual obligations arising out of or in connection with it are governed by the law of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Merchant Agreement.